Creator Matching System

Wide social cut, 21 seconds. A shorter cut of the same search and save. Captions are on screen. No narration or music. Press play to start.

Overview

Matching system for a B2B creator agency that runs programs for Anthropic, Zapier, Notion, and other top tech brands, and has paid out millions to creators. Search the roster in plain language, open a profile, and save creators to an existing list. Draft review is a separate case study.

Technologies

  • TypeScript
  • Agent workflows
  • Campaign shortlists
  • Search and shortlist
  • CRM write-back

Key Features

  • Built for brand-side creator programs at Anthropic, Zapier, and Notion scale
  • Import and verify creators from a network that already pays out millions
  • Search and shortlist against a campaign brief, not just follower count
  • Save chosen creators onto a list that already exists
  • CRM write-back for the saved shortlist

Challenges & Solutions

Matching for the brands that already have a bar

Their buyers are not test campaigns. Shortlists have to hold up next to Anthropic, Zapier, and Notion creator programs, so verification and fit come before reach.

Shortlists a brand program can use

The flow searches the roster, opens a profile, and saves creators onto a list that already exists, then writes that shortlist back to the CRM.

Generic walkthrough, not a client campaign

The video uses forty fictional creators. It shows search, a profile, and a save onto a list that already exists. It is not a recording of a live client campaign.

My Role

Forward Deployed AI Engineer at Resorsi. Worked on creator matching: the shortlist flow and the search that saves creators onto an existing list.

Results

Roster of 1,500 creators. A 250-creator campaign means about 50 hours of manual screening (est.). This page's walkthrough is the search and shortlist. Draft review is a separate case study. Built at Resorsi. No public app URL.