The outlet page the draft cites Source page
A local sample page, marked as a fictional outlet. The draft cites pages like this. It is not open-web search.
Case study · Client work · Resorsi
Brand Growth Engine
Growth system for a DTC sleep brand with 100,000+ customers.
Overview
The only 100% blackout curtains with GREENGUARD Gold, featured on CBS and ABC, and backed by Canada’s largest sleep retailer. The engine drafts PR, affiliate, and editorial outreach in the founder’s voice.
- 01 Built for a category leader: certified 100% blackout, non-toxic, patented hang
- 02 Separate tracks for press, affiliates, editorial, and answer-engine citations
- 03 Drafts written in the founder’s voice from a locked brand file
- 04 High-stakes targets get a research dossier instead of automation
Wide social cut · 21s · with music
See it run
Brand rules in, a real run, three drafts queued, one person approves. Nothing sends on its own.
Muted · unmute in the controls
The video uses a fictional brand and local sample pages. It is not a recording of Sleepout’s production inbox.
How it works · real screenshots
The review loop
00 /05
Five screens from the walkthrough
Scroll to lift each one out.
From the page a draft cites to the database row that says it was never sent.
01 · Screenshot
Source page
A local sample page, marked as a fictional outlet. The draft cites pages like this. It is not open-web search.
The outlet page the draft cites
02 · Screenshot
Review queue
A drafted pitch waits in the review queue. Nothing has been sent.
Source page and score
03 · Screenshot
Draft detail
The reviewer can approve, edit, or discard. The screen says nothing sends from here.
Approve, edit, or discard
04 · Screenshot
After approval
After one approval, a remaining draft is still unsent.
Still waiting, still unsent
05 · Screenshot
The record
The approved row stays approved. The sent column is empty.
Sent column: empty
The outlet page the draft cites 
Source page and score 
Approve, edit, or discard 
Still waiting, still unsent 
Sent column: empty How it works · real screenshots · 01—05 The outlet page the draft cites 01 / 05 Source page and score 02 / 05 Approve, edit, or discard 03 / 05 Still waiting, still unsent 04 / 05 Sent column: empty 05 / 05
The review loop
The outlet page the draft cites Source page and score Review queue
A drafted pitch waits in the review queue. Nothing has been sent.
Approve, edit, or discard Draft detail
The reviewer can approve, edit, or discard. The screen says nothing sends from here.
Still waiting, still unsent After approval
After one approval, a remaining draft is still unsent.
Sent column: empty The record
The approved row stays approved. The sent column is empty.
Results · 8 weeks
Real numbers. No generic copy.
394 contacts researched
255 outlets
401 pitches drafted
~150 hours of manual work (est.)
In 8 weeks: 394 contacts researched across 255 outlets and 401 pitches drafted, about 150 hours of manual work (est.). A daily growth system for a 100k-customer sleep brand: research in, voice-matched drafts out.
Full walkthrough · 52s · no audio
Every step, uncut
The engine reads the brand rules, cites a sample outlet page, and drafts a pitch. Captions are on screen. No narration or music.
Built at Resorsi
My role.
01
My role
Forward Deployed AI Engineer at Resorsi. Shaped the plugin tracks and the split between automated drafts and founder-led pitching.
02
Claims stay tied to the brand file
Volume only works if drafts are fast and the claims stay tied to the brand file, including certification language.
03
About the demo
The walkthrough uses the fictional brand Lullwood and local sample pages. It is a generic demonstration of the outreach draft flow, not a recording of the Sleepout production session.
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