- Client
Sleepout ↗
- Technologies
Claude Code plugins, Prompt architecture, Outreach workflows
Overview
Growth system for a DTC sleep brand with 100,000+ customers: the only 100% blackout curtains with GREENGUARD Gold, featured on CBS and ABC, and backed by Canada's largest sleep retailer. The plugin drafts PR, affiliate, and editorial outreach in the founder's voice.
Product walkthrough
Technologies
- Claude Code plugins
- Prompt architecture
- Outreach workflows
- Source research
- Draft routing
Key Features
- Built for a category leader: certified 100% blackout, non-toxic, patented hang
- Separate tracks for press, affiliates, editorial, and answer-engine citations
- Drafts written in the founder's voice from a locked brand file
- Voice-matched drafts for press, affiliates, and editorial
- High-stakes targets get a research dossier instead of automation
Challenges & Solutions
A brand that already has proof
This is not a zero-to-one shop. They crossed $1M in sales, hold the only GREENGUARD Gold 100% blackout certification, and sell to parents, shift workers, and travelers. Outreach had to match that bar, not generic DTC copy.
Claims stay tied to the brand file
Volume only works if drafts are fast and the claims stay tied to the brand file, including certification language.
Generic walkthrough, not the client session
The video uses a fictional brand and local sample pages. It is not a recording of Sleepout's production inbox.
My Role
Forward Deployed AI Engineer at Resorsi. Shaped the plugin tracks and the split between automated drafts and founder-led pitching.
Results
In 8 weeks: 394 contacts researched across 255 outlets and 401 pitches drafted, about 150 hours of manual work (est.). A daily growth system for a 100k-customer sleep brand: research in, voice-matched drafts out. Built at Resorsi. The video on this page is a generic walkthrough, not a client session.